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What Is the Best Time to Send Emails?

  • Writer: Ntende Kenneth
    Ntende Kenneth
  • Apr 9
  • 2 min read

Email marketing can be powerful—but only if your emails get opened. And when it comes to open rates, timing matters more than you might think. After studying 17.87 million messages from email's sent through 2024 through Trembi, these are the best times to send emails.


So, what’s the best time to send your emails? Let’s break it down.



📅 Best Days to Send Emails

If you want better open and click-through rates, aim for the middle of the week:

  • Tuesday: Often the top performer. People are settled into their week and more likely to engage.

  • Wednesday: Another strong day for open rates.

  • Thursday: A great option, especially for reminders or follow-ups.

💡 Avoid Mondays (inbox overload) and Fridays (people are thinking about the weekend). Weekends tend to have the lowest engagement—unless you’re targeting consumers relaxing at home.


🕒 Best Times of Day

Here are the top-performing time slots for sending emails:

Time

Why It Works

10 AM

Mid-morning check-ins are common

1 PM

After-lunch scroll time

6 PM

Evening review before logging off

Other good times include 8 AM for early risers and 8 PM when people are winding down.


👥 Know Your Audience

Not all audiences are the same. Here’s how timing can change depending on who you're emailing:

  • B2B (Business to Business): Weekday mornings are ideal. Professionals often check email first thing.

  • B2C (Business to Consumer): Afternoons, evenings, and weekends can work better, especially for lifestyle or shopping content.

  • Time zones matter. Always schedule based on your audience’s local time.


🧪 Test, Don’t Guess

Even with all these general tips, the best time for your specific audience might be different.

Here’s how to find your perfect timing:

  1. A/B test different send times.

  2. Track your open and click-through rates.

  3. Use marketing tools that offer send-time optimization based on user behavior.

✅ Final Tips

  • Don’t send emails in the middle of the night.

  • Focus on quality over quantity—one great email is better than five ignored ones.

  • Use clear subject lines to improve your chances of being opened, no matter the time.

💡 Automate the Perfect Send Time

Want to make sure your emails always go out at the right time?

With Trembi Campaigns, you can schedule emails based on your audience’s behavior and time zones—automatically. No more guesswork.

Timing is everything. Test, learn, and optimize and watch your email performance improve.


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