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Marketing automation software simplifies and shortens the marketing process seamlessly. As a result, conversions happen a lot quicker. You can optimize your email marketing automation efforts to drive targeted visitors to your website. This allows them to readily discover, consider, and even purchase without leaving their homes. Therefore, regardless of where you stay, Johannesburg, Capetown, Soweto, or Newlands, you will keep in touch with your clients and prospects. The strategy helps you effectively engage with all your customers and steer them successfully through your sales funnel.
Marketing automation uses software to automate monotonous marketing work. Tasks like SMS marketing, email marketing, social media posting, and even ad campaigns are automated by marketers to improve efficiency.
Marketing automation helps simplify and makes your work easier, reduces wastage, and delivers in time. Marketing automation is a set of tools to bring marketing activities down to their most accessible simplicity. Automated Marketing makes work easy because messages, ad campaigns, emails, and posts are sent automatically without independently sending each item.
The Best Marketing Automation Software For Business In South Africa
1. Trembi Marketing Automation
Trembi is an all-in-one sales and marketing automation tool. It is a cloud-based CRM Software with inbound and outbound marketing, sales marketing, automation, and customer support services. The pricing, features, analytics, and easy-to-interpret dashboard make it ideal for smaller and medium companies.
The CRM aids businesses to get prospects, and insights, converts more leads to become customers, and manages customers across several channels. The platform integrates the ability to deliver messages to emails, SMS, WhatsApp, and even other CRM functions like task creation, list addition, and more.
Trembi's strong point is the integration of it's sales AI that enables your business to easily find leads and engage these leads on autopilot.
2) ActiveCampaign
ActiveCampaign caters to all business sizes with mega automation that integrates email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations, including Shopify, Square, Facebook, and Salesforce. Pricing starts at $39 a month. The platform is ideal for developer oriented automation.
Why should you use ActiveCampaign?
Customizes sends based on parameters
Automates individualized experiences across all your customer touchpoints
Uses customer lifecycle to choose content, send time and delivery channel for each customer.
Keeps track of client's interests and behavior
Creates customized campaigns with minimal effort
3) HUBSPOT MARKETING AUTOMATION
Hubspot has a powerful marketing automation engines as part of it's CRM tool for people using it's marketing hub. The marketing automation is available starting at $890. The platform helps you deliver the right marketing message to your leads across channels can be time-consuming and difficult to execute as your business grows. HubSpot’s marketing automation software streamlines your marketing activities, helping you increase the effectiveness and quantity of your campaigns.
4) PARDOT:
This salesforce product is ideal for large enterprises. Their packages start from $1,250 a month for just 1000 leads. According to Wikipedia Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed Salesforce Marketing Cloud in 2014 after its acquisition by Salesforce.
5) ZOHO MARKETING AUTOMATION:
Zoho Marketing Automation is a multi-channel marketing automation software that help users to successfully manage marketing activities across different channels. It helps marketers to attract audience, engage with them and finally convert them into customers. Users can build tailor-made marketing solutions that best suit their industry requirements. Zoho Marketing Automation can be used by users from various industries, such as finance, retail, consumer electronics, information technology, healthcare, manufacturing, and so on.
Key features of Zoho Marketing Automation
Lead generation: Generate leads using various channels and save them in a single console. You can run personalized campaigns via emails, SMS and pop-ups, and deliver them to the right audience.
Contact Management: You can upload contacts to your Zoho Marketing Automation account and categorize them into various groups depending on your business requirements.
Engage and understand behaviour: You can engage with your target audience through multiple methods, including emails, SMS, social media channels and attractive pop-ups.
Lead journey creation: You can create journeys to automate tasks and activities for your contacts and stay enagaged with them even while you are away. You can personalize customer journeys and nurture leads to boost revenue.
Lead qualification: You can group your leads depending on what stage they are at. You can find out prospective audience, follow up with potential customers and convert them into actual customers. You can also interact and retain loyal customers.
Conclusion:
These are the best marketing automation tools on the market.