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A good CRM helps run a successful business, from small to large companies. Running a successful business includes; managing customer interactions, automating sales and marketing tasks, handling customer data, managing partners, fostering employee relationships, providing customer support, and easy access to business information and good quality software.
Trembi is giving you guidelines for choosing the best CRM software in Nigeria;
It should be easy to use
Contact management should be in line with your customer’s needs
Your CRM should be customized to your business needs
You should be able to report all the kinds of data you collect from customers
Should automate sales processes and integrations
Choosing to use CRM can transform your business. CRM boosts your sales by helping you understand your customers, how to keep and maintain them, and putting optimal processes for your sales reps and lead scoring.
So, why do businesses in Nigeria need to use CRM?
1. Increases productivity
A good CRM can increase your profitability by streamlining administrative processes in your sales, marketing, and service divisions and letting you focus on building and maintaining customer relationships. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not optimizing your operating processes or making the most of your customer relationships or sales leads.
2. Customer Retention
Because companies want to keep sales going and increase productivity, customer retention is one of the essential aspects. An easily accessible view of a customer’s daily interactions makes it easier to anticipate issues and deal with complaints. Knowing customers’ problems and finding solutions is one of the most significant assets in customer retention.
3. Customer behavior
The time for traditional methods of banking and investing is long past. Customers expect rapid service delivery from their service providers via numerous communication channels and want their preferences to be known and remembered. In addition, they demand to be presented with content, offers, and services consistent with their specific tastes and requirements. A CRM system takes charge of delivering just the kind of content that individual customers like.
4. Boosts Sales
Through CRM, salespeople can quickly determine their progress through individual teams by approaching clients one-on-one and getting feedback about the products and services they offer and how best they can improve them. They can also understand their performance more by measuring it during campaigns and finding more information about what can be done. This helps the entire company, which helps to achieve the estimated goal or target.
5. Improves communication
CRM eases communication. While communicating with each client individually seems hectic, CRM does it easily with automated processes. In addition, CRM aligns your clients' communications based on their interests; therefore, communicating with them becomes a little easier.
Popular CRMs in Nigeria
1. Trembi CRM
Trembi (Formerly MonkeyPesa) is an all-in-one business automation tool designed for SMEs. It integrates sales, marketing, and customer support, offering features like:
- Team collaboration
- Contact and pipeline management
- Data security
- Insights, analytics, and reports
- Sales and marketing automation
Trembi streamlines communication, allowing you to manage contacts, schedule calls, and capture interaction details seamlessly. It supports various functionalities including social media management, project management, and document management, making it ideal for SMEs.
2. Sage CRM
Trusted by over 15,000 companies worldwide, Sage CRM is a cloud-based system that boosts productivity and customer-centric operations. It supports multiple industries and offers:
- Email and SMS communications
- Lead and opportunity tracking
- Customizable workflows
- Real-time insights and reports
- Social media integration
3. HubSpot CRM
Ideal for businesses HubSpot CRM offers a robust marketing hub alongside sales and customer service tools. Key features include:
- Content optimization
- Optimized landing pages
- Marketing automation
- Lead management
- Real-time sales statistics
HubSpot is ideal for businesses looking for a comprehensive CRM platform with strong inbound marketing capabilities.
4. Solastis CRM
Small, medium and enterprises in Nigeria have adopted Solastis CRM. This is because Solastis is the only perfect solution for entrepreneurial businesses in Nigeria. Solastis helps business employees to find more time to engage in more productive and revenue-generating work.
Additionally, it is digital and cloud-based software that stores all the information in a single database that can be accessed by any employee virtually using mobile devices and also uses simple visual pipelines to track all stages of your work process.
Solastis is one of the most trusted CRM solutions in Nigeria. The most outstanding feature about Solastis is that it answers customer queries in real-time and has an integrated email system. Additionally, it sets clear goals with an aligned central system and handles long processes easily with a sequential pipeline.
Other features include;
Assignment rules
CRM tasks
CRM analytics
Ticketing system
Email integration
CRM security
CRM reports
Email integration and authorization.
5. BluWave software
BluWave is a cloud-based CRM that is friendly to use, contemptible and quicker. Additionally, BluWave helps generate profits for the business fast since it reduces administrative work and gives more time to employees to focus on company activities that can bring more sales and revenue.
BluWave CRM software has amazing features, and these include;
Opportunity tracking
Complete customer connectivity
Accounting integration
Jobs and ticketing
Faster and easier sales
Workflow automated selling
New Bluewave BI
Sage one integration
Bluwave serves several industries, for example;
Automotives accessories
Automotive services
Capital equipment
Construction equipment, distribution and business chambers
Engineering companies
Human resource services
IT and telecoms
Process control management and publishing
Conclusion
Selecting the best CRM for your business involves evaluating how well it aligns with your goals, improves client relationships, and fits within your budget. Trembi, along with other top CRMs like Sage, HubSpot, Solastis, and BluWave, offers diverse features tailored to different business needs. By carefully considering these factors, you can enhance your business operations and drive growth.