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Kenyan businesses are quickly adopting sales and marketing software. In this post, we’ll share the best marketing and sales software for businesses in Kenya so you can save yourself time and money with your marketing efforts.
The Best Sales And Marketing Software In Kenya
1. Trembi
Trembi is an all-in-one sales and marketing automation tool. The platform provides tools to help your business find, engage, follow up and close leads across Uganda, Kenya, South Africa and other parts of the world. The platform is built
Trembi CRM Features:
CRM
Contact management
Pipeline management
Sales AI
WhatsApp blasts
Bulk SMS and emailing
2. HubSpot
If your company uses HubSpot CRM, finding an associated app to help you catch updates would be the best move. With this, you can still add information and any other updates as you go; you specifically don’t need to have a computer to do it, or in case you traveled, but without a computer, you can still add up the updates to a company platform using your phone, and this is quite flexible to any salesperson. You can download the app and get started today while you are on the move.
HubSpot stands out by going beyond sales with its marketing hub, which provides an all-in-one solution to run complete inbound marketing campaigns and improve the leads you provide your sales team. HubSpot CRM has a powerful dashboard that shows sales statistics in real-time, keeping your sales team abreast of the status of every lead in the sales pipeline. In addition, you can track deal flow based on performance, so it is clear just how the team performs according to their quotas.
Why should you use Hubspot sales software?
Content optimization tools
Optimized landing pages
Email templates
Marketing automation
Lead management
Analytics
Social media management
HubSpot has also switched from an inbound marketing tool to a complete CRM platform, now offering free and paid sales hubs, customer service hubs, and content management (on top of the free/paid marketing hub).
It's common knowledge with the 20% of successful businesses that make it to year two that you need Marketing Analytics to do it, and Googles Analytics tool is the very best on the market, plus it's free!
Google provides you with instant insights regarding your website and its visitors.
Like traffic numbers, if it's organic, PPC, or via referral websites, how long visitors stay, which pages are most popular and where they bounce, and numerous other essential analytical data points.
The consumer data enables you to fine-tune your business marketing strategies by interpreting their interests, allowing you to optimize accordingly to ensure better results. Google Analytics also integrates seamlessly with Google's other array of free products, and odds are, you're already using them.
4. Zoho
An entrepreneur who wants to have the best sales, good customer experience, e-commerce, service, and marketing should try Zoho. With this sales software, there is effectiveness while measuring leads. Moreover, it gives some of the best client services, avails updates to their clients, and is easy to use. The customer-business relationship is prioritized; hence, it’s regarded as one of the best sales and CRM software.
Zoho has affordable features like; email marketing, lead generation, customer service and reporting, and more. In addition, it easily integrates with other applications and tools like; Evernote, MailChimp, Google Apps, Microsoft Office, and QuickBooks. Put forward to address all the challenges of small, medium and large businesses.
Referring to prices, Zoho has a free version that lasts for the first 15 days, but paid packages go for; a standard package is for $12 a month, Zoho Begin is for $7, professional goes for $20 a month, enterprise goes for $35, Zoho ultimate goes for $45 while the unlimited edition goes for $100 every month.
Why should you use Zoho?
Its products and functions are easy to use
Good for sales organizations, mostly those with complicated B2C sales cycles.
Refunds customers who are not satisfied with their services
5. Freshsales
This software is run by Freshworks and is best meant for small, medium and large enterprise businesses. Freshsales has inbuilt tools you need to manage your business, for instance, in-built phone and email, dashboards, customizable visual reports, visual deal pipelines, intelligent workflow automation, artificial intelligence-based on lead scoring. Some of the features of Freshsales include; sales sequences, integrations, territory management, deal management and many others.
Freshsales puts all your prospects/leads’ information in one central place to accelerate performance and sales by following up on conversations, demographic information attachments, tasks, and appointments. In addition, Freshworks employs AI automation to boost teamwork, enable communication, chat with leads, know your customers’ behavior and close deals.
Freshsales caters to companies of all sizes, including finance and accounting companies, insurance companies, telecom companies, retails companies, consumer electronics, offers professional services, real estate, education, health care, e-commerce, technology and many others. Freshsales integrates with; Pure360, LeadsBridge, MSB, Docs, 3CX, Microsoft dynamics 365, Hubspot CRM, Mailchimp, Freshdesk and many more.
Their billing rates are; growth is for $15 per user per month, pro goes for $39 for each user per month, while enterprise goes for $69 for each user per month, but there is also a free version for trial.
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