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Is Marketing Your School on Radio and TV Still Worth It?

Writer's picture: Ntende KennethNtende Kenneth
Feb 182 min read

The way we advertise has changed a lot over the years. In 2016, digital advertising spending surpassed TV and radio for the first time. This shift signaled that the future of marketing was digital. Despite this, TV and radio still have their strengths.

So, is advertising on TV and radio still worth it for schools, especially in Africa? Let’s find out.





The Case for TV and Radio Advertising for Schools

TV and radio ads can be effective for schools that want to build a strong public perception, especially among older generations (50+ years). Many parents and guardians in this age group still rely on traditional media for information.

However, advertising on these platforms comes at a high cost. A typical TV ad campaign can range from $5,000 to $15,000 per month. Given the high price, only schools with significant budgets may find this approach worthwhile.

Pros:

  • Enhances public perception, particularly among older audiences

Cons:

  • Very expensive

  • No direct analytics to measure impact


Better Alternatives to Advertise Your School


1) AI-Powered Marketing Tools

AI Marketing automation tools like Trembi Sales AI offer a cost-effective way to reach parents directly. These tools allow schools to target parents in specific locations, such as Ntinda, Kampala, using personalized SMS, WhatsApp messages, and emails.

Benefits:

  • Targeted Communication: Connect with parents in specific areas

  • Automated Messaging: Send personalized messages through multiple channels

  • Lead Management: Track and nurture parent inquiries efficiently



2) Online Ads

Digital advertising offers precise targeting and measurable results. With internet penetration in Uganda now exceeding 30%, online ads are a great way to reach parents actively searching for schools.

Best Platforms for School Advertising:

  • Facebook Ads – Target parents based on demographics and interests

  • Google Ads – Appear in search results when parents look for schools

  • LinkedIn Ads – Ideal for professional audiences and corporate partnerships

Want to learn how to get the best results from online ads? Check out this video



Final Thoughts

While TV and radio can still work for branding, they are expensive and lack measurable results. AI marketing tools and digital ads provide a more affordable, targeted, and data-driven way to attract parents to your school.

Ready to market your school effectively? Visit Trembi to explore AI-powered solutions today.

 
 
 

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