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How ElemiTech (Fintech) Overcame Sales and Support Challenges with Trembi

Writer: Ntende KennethNtende Kenneth
Feb 152 min read

ElemiTech is a fintech company that processes payments for global businesses operating in Africa. They primarily serve multi-million-dollar corporations that accept and make payments across the continent.

However, ElemiTech faced a few core challenges:

  1. Finding and Engaging the Right Leads:As a company based in Nigeria and Uganda, ElemiTech needed a way to identify and connect with money remittance, Forex, and gaming businesses in Europe and Asia—industries that heavily rely on seamless cross-border transactions.

  2. Long and Complex Sales Cycles:Selling to large corporations meant ElemiTech had to navigate lengthy sales cycles, sometimes taking up to a year to close deals. This slowed growth and required constant follow-ups to keep prospects engaged.

  3. Handling High Transaction Volumes and Support Requests:Processing thousands of transactions daily resulted in inevitable transaction failures. With each failure came an increase in customer support inquiries, putting a strain on their team.



The Trembi Solution

To address these challenges, ElemiTech partnered with Trembi, a sales, marketing, and customer support automation company.


Solving the Lead Generation and Sales Bottlenecks

To overcome the first two challenges, ElemiTech deployed Trembi Sales AI, a powerful automation tool designed to:

✅ Identify businesses that fit ElemiTech’s ideal customer profile in Europe and Asia

✅ Automatically collect verified contact details of key decision-makers

✅ Engage prospects through personalized email sequences

✅ Follow up and nurture leads over time until they were ready to convert

This AI-driven approach eliminated the need for expensive Google or Facebook ads while still providing a steady stream of qualified leads. It also reduced manual work, allowing the sales team to focus on closing deals rather than chasing prospects.


Enhancing Customer Support Efficiency

To tackle the high volume of support requests, ElemiTech implemented Trembi Help Desk Software, an AI-powered customer support tool. This system:

✅ Instantly responded to common payment-related inquiries

✅ Reduced the burden on human agents by handling repetitive questions

✅ Improved response times and customer satisfaction


Results

By leveraging Trembi Sales AI and Trembi Help Desk Software, ElemiTech was able to:

  • Reduce acquisition costs by eliminating reliance on paid ads

  • Accelerate sales cycles through automated engagement and follow-ups

  • Improve customer support efficiency, leading to higher client retention


Scale Your Business with Trembi

If you’re facing similar challenges in lead generation, sales automation, or customer support, Trembi can help.


 



 

 
 
 

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