How DusuPay Uses Trembi to Power Sales, Marketing, and Customer Support—While Saving Over $60,000 a Year

DusuPay, a fast-growing payment platform that enables businesses to send and receive money across Africa, faced a challenge that many scaling fintech companies encounter: how to grow sustainably, without ballooning marketing costs.

They had a product with real value, a proven need in the market, and a bold ambition to dominate the remittance space. But like many others, they relied heavily on Google Ads to drive new business. And that came with a price over $6,000 in ad spend per month.

While the ads brought in leads, they were often low-intent and expensive. DusuPay knew there had to be a better way to reach the right people.

Then came Trembi.

From High Spend to High Precision: A Smarter Lead Generation Strategy

Before Trembi, DusuPay’s marketing team was spending thousands just to hope they’d catch the attention of decision-makers. The cost per lead regularly exceeded $50, and there was little control over the quality or industry relevance of the audience.

With Trembi, DusuPay found a better way.

Using Trembi Sales AI, they now automatically:

• Identify decision-makers in the remittance and cross-border payment space

• Qualify leads based on company size, activity, and engagement signals

• Feed them into smart, automated sales sequences

The numbers speak for themselves:

Monthly Lead Generation Cost Comparison

Platform	Monthly Spend	Leads Acquired	Cost Per Lead
Google Ads	$6,000+	120	$50
Trembi	$800	2,000	$0.40

✅ Savings: Over $5,200 per month

✅ More leads, better targeting, and higher ROI

Instead of throwing money at clicks, DusuPay is now investing in conversations with qualified prospects.

Intelligent Engagement at Scale

Getting the leads is just the beginning. Trembi helps DusuPay take it a step further by automating outreach in a way that feels personal and human.

Using Trembi sales AI, every new lead receives tailored messaging across:

• Email

• SMS

• WhatsApp

These aren’t generic blasts. Trembi segments leads based on behavior and industry, then sends relevant messages timed to maximize engagement. Whether it's an invitation to book a demo, industry insights, or product updates, the system ensures each lead receives the right message at the right time.

This means:

• Sales teams talk to warm leads, not cold contacts

• No time is wasted on unqualified outreach

• Every conversation is purposeful

“We no longer rely on guesswork. Trembi ensures we’re speaking directly to decision-makers who actually need our solution.” — DusuPay Sales Team

Smarter Customer Support That Delivers Instant Value

DusuPay also uses Trembi to manage its entire customer support system across WhatsApp, email, and social channels.

Before Trembi:

• Response times were slow (often over 1 hour)

• Resolution took as long as 24 hours

• Support agents were bogged down by repetitive, time-consuming queries

With Trembi:

• AI-powered auto-responses handle common queries instantly

• Support agents only step in when human help is truly needed

• Trembi routes conversations intelligently, ensuring the right issues reach the right people

📊 Support Performance Comparison

Metric	Before Trembi	After Trembi
Avg. Response Time	~1 hour	< 1 minute
Avg. Resolution Time	~24 hours	15 minutes
Agent Workload	High	Reduced by 60%
Customer Satisfaction	Untracked	Improving with faster feedback loops

The result? Faster resolutions, happier customers, and a more efficient support team that can scale without growing headcount.

📉 Visual: Cost Savings Over 6 Months

Let’s break this down with a visual:

Month	Google Ads Cost	Trembi Cost	Monthly Savings
Jan	$6,000	$800	$5,200
Feb	$6,000	$800	$5,200
Mar	$6,000	$800	$5,200
Apr	$6,000	$800	$5,200
May	$6,000	$800	$5,200
Jun	$6,000	$800	$5,200
Total	$36,000	$4,800	$31,200 saved

Over a full year, that’s more than $60,000 saved—and those funds are now being reinvested into product, partnerships, and talent.

🎯 Final Thoughts: The Trembi Advantage

DusuPay’s experience proves a powerful point: You don’t need a huge ad budget to grow—just the right tools.

With Trembi, they’ve unlocked:

• Smart, cost-effective lead generation

• Personalized, automated engagement

• Lightning-fast customer support

• Real-time visibility into sales and support performance

And they’ve done it all while reducing costs, increasing efficiency, and deepening customer relationships.

⚡ Want Results Like This?

Whether you're in fintech, remittances, or any B2B space, Trembi can help you:

• Find leads that actually convert

• Save thousands in marketing and sales overhead

• Automate what used to take teams hours

Ditch the guesswork. Ditch the high spend. Grow smart with Trembi.